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MGM3107 Strategic Management in Tourism and Hospitality

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TOPIC: organisational: Park Hyatt Hotel 15 slices PPT with note, i will provide temple later Task Description 1.0 Positioning Map. Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business. 2.0 A very brief overview of the firm and its product or service and target market 3. Vision, Mission Statement & Goals: How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business 4. Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest. 4.1 Recommend at least 2 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction 5. Conduct a SWOT analysis; Identify 3 Strengths, 6 Weaknesses, 3 Opportunities and 3 Threats 6. Complete a PESTLE analysis - 6.1 Current economic environment impact on the hospitality industry 6.2 COVID-19 impact due to the government restriction/political decision in the hospitality industry 6.3 New lifestyle and holiday pattern – the most relevant Before starting on the assignment, students will need to discuss their chosen organisation with their lecturer to ensure there is no duplication. (subject to approval if any duplication) Business selection will be complete on FIRST COME FIRST SERVE BASIS. You are not allowed to prepare an assessment on any business to avoid duplication. TASK REQUIREMENTS 1. The organisation to be used for the report must be agreed upon by the lecturer. After discussion with the lecturer, every student must email a written request with (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer. Due to convenience, it is expected that you will select the business as per your campus location, i.e., Melbourne students will select Melbourne Based Business. 2. The lecturer will reply to the email as confirmation of approval for the organisation being used in assignments 2 and 3. An engaging, clear and concise report will be critical to attaining good marks. The analysis of the organisation must be supported with relevant quantitative data, websites and scholarly articles to show a clear understanding and analysis of the relevant issues.

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