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Assessment Brief Subject Code and Name CMP1042 Information Systems Assessment Number 2 Assessment Title Information Systems Analysis Assessment Type Individual Report Length or Duration 1000 words +/- 10% Subject Learning Outcomes SLO 1, SLO 2, SLO 3 Submission Date / Time Due by 11:55pm (Sydney time) Sunday end of Week 5. Weighting 35% Assessment Purpose This assessment provides you the chance to demonstrate your understanding of Data Warehouse and Data Mart concepts, combined with OLAP and Data Mining. Assessment Task / Item Submit a 1000-word report in MS Word (or equivalent), as described in the ‘Assessment Instructions’ below. This is an individual Assessment. Assessment Instructions To complete this assessment, read the following case study then complete the tasks below. Imagine Pty Ltd You are employed by a major Australian supermarket/retail chain (Imagine Pty Ltd). Imagine P/L operates over 500 supermarkets and/or department stores across all states and territories. You must describe how Imagine P/L can use its large database of transaction data to better target specific market segments or individual customers to improve sales. Tasks Submit a 1000-word report which: 1. Briefly describes what data warehouse, data mart, OLAP and Data mining technology are 2. Explains how Imagine P/L can leverage Data Warehouse/Data Mart technology in combination with OLAP and Data Mining to increase sales through targeting of specific customer groups and/or individual customerAssessment Brief 3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and

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