It is now time to think about how to take an organisation’s strategy to the next level and make it a means to deliver superior value. Overall, your Capstone Assessment is a strategic planning exercise for an organisation that you select. Your selected organisation can be the same one you worked on for the first assessment, or it can be any other organisation from the service, not-for-profit, public, manufacturing, or any other sector or industry that you are familiar with.
You are required to conduct a detailed assessment of various components of the strategic management process, and suggest which business strategy you believe will be the most appropriate for your chosen organisation, and explain why.
Referencing is Australian Harvard (AGPS) and outlined in the AIB Style Guide.
Note: Insert this summary description when submitting a draft to Smarthinking.
- Demonstrate advanced understanding of contemporary strategic management theory, concepts and principles.
- Demonstrate advanced knowledge of how strategy formulation and strategy implementation processes work in contemporary organisations.
- Conduct an in-depth analysis of the internal and external environment using appropriate strategic management concepts and tools.
- Evaluate different strategic alternatives and suggest an appropriate and ethical pathway for a business to build and sustain competitive advantage.
- Demonstrate ability to synthesise a range of business and management concepts when undertaking strategic analysis.
Specifically, you need to:
- Clearly describe the chosen organisation and industry/sector.
- Analyse the organisation’s internal environment. This analysis can be done through identifying the organisation’s key resources and capabilities (at least four) and assess the competitive power of each of them using VRIN Test.
- Analyse the organisation’s competitive environment. You can analyse the competitive environment using Porter’s Five Forces Framework. Assess the nature/strength of the competitive pressures and suggest whether the collective strength of the five forces (in your chosen industry/sector) is conducive to good value for the selected organisation.
The following article by Dobbs (2014), provides a comprehensive, structured and practical set of templates that can be used by managers to analyse the competitive environment in their industry.
Dobbs, ME 2014, 'Guidelines for applying Porter's five forces framework: A set of industry analysis templates', Competitiveness Review, vol.
You are required to use this editable Set of industry analysis templates adapted from Dobbs (2014, pp.40-44) to conduct your analysis. You do not need to submit the completed templates. However, you must refer them and discuss your results and implications to strengthen your analysis in this part of your report.
- Based on your analysis, recommend which of the five generic strategies will be most appropriate for your chosen organisation. The recommendation(s) must be clearly justified.
- Provide an overall conclusion and recommendations.