MGM301 Marketing Management : Product or Service

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MGM301 Marketing Management

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When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved. What consumers truly value, however, can be difcult to pin down and psychologically complicated. How can leadership teams actively manage value or devise ways to deliver more of it, whether functional (saving time,

1. Read and review the following article:
Almquist, Eric, John Senior, and Nicolas Bloch (2016), The Elements of Value, Measuring and delivering what consumers really want, Business Harvard Review, September 2016. (download the article from the different link)
2. Watch and learn the video
3. Based on the article and the video, write 250 - 500-word comments on what are the values of Supreme offered to their customers (clients) and which elements are applied to those values?

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