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BUS304 Evidence Based Strategy Creation

Question

Answered

Task:

For this assignment, you will provide a concise but comprehensive strategic analysis of the contemporary marketing environment of the global tobacco industry.

This description will focus on the key dimensions that have shaped the strategies of multinational tobacco companies..

This analysis, along with the application of strategic planning tools covered in the unit, will enable you to describe and explain the contemporary business strategies of key industry player.

Specific assignment tasks

In the early weeks of this unit, you are introduced to strategic market analysis and strategy development. By applying this knowledge, you will be able to complete the following assignment sections:

Introduction

• Introduce your assignment and include a brief description of strategic market analysis, highlighting its relevance to effective strategy development and long-term success.

Strategic market analysis

• Identify and describe the dimensions of the marketing environment and considerations that have shaped the strategies of the global tobacco manufacturers

Evaluation of tobacco industry marketing strategies

• Using the themes, discussion and models from the unit identify and evaluate the strategy of contemporary global tobacco companies. 

BUS304 Evidence Based Strategy Creation

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