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MKT501 :marketing management

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Journal of Family Business Str ...

Barros, I., Hernangómez, J. & Martin-Cruz, N. (2016). A theoretical model of strategic management of family firms. A dynamic capabilities approach. Journal of Family Business Strategy, 7(3), pp.149-1 ...

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Journal of Managerial Issues ...

Daspit, J.J., Chrisman, J.J., Sharma, P., Pearson, A.W. & Long, R.G. (2017). A strategic management perspective of the family firm: Past trends, new insights, and future directions. Journal of Manager ...

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. Strategic Management Journal ...

Durand, R., Grant, R.M. & Madsen, T.L. (2017). The expanding domain of strategic management research and the quest for integration. Strategic Management Journal, 38(1), pp.4-16. ...

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Strategic management: theory: ...

Hill, C.W., Jones, G.R. & Schilling, M.A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. ...

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The Blackwell handbook of ent ...

Hitt, M. & Duane Ireland, R. ...

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Strategic innovation managemen ...

Kasemsap, K. (2014). Strategic innovation management: An integrative framework and causal model of knowledge management, strategic orientation, organizational innovation, and organizational performanc ...

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Marketing effectiveness: Metr ...

Milichovsky, F. and Simberova, I. (2015). Marketing effectiveness: Metrics for effective strategic marketing. Engineering Economics, 26(2), pp.211-219. ...

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Conceptualization and proposit ...

Nair, S.R. and Ndubisi, N.O. (2015). Entrepreneurial values, environmental marketing and customer satisfaction: Conceptualization and propositions. In Marketing and Consumer Behavior: Concepts, Method ...

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European Journal of Marketing ...

Thoeni, A.T., Marshall, G.W. and Campbell, S.M. (2016). A resource-advantage theory typology of strategic segmentation. European Journal of Marketing, 50(12), pp.2192-2215. ...

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Journal of Marketing Manageme ...

Venter, P., Wright, A. and Dibb, S. (2015). Performing market segmentation: a performative perspective. Journal of Marketing Management, 31(1-2), pp.62-83. ...

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Consumer receptiveness to inte ...

Alexander, N., Doherty, A. M., Carpenter, J. M., & Moore, M. (2010). Consumer receptiveness to international retail market entry. International Journal of Retail & Distribution Management, 38(3), 16 ...

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Consumer receptiveness to inte ...

Alexander, N., Doherty, A. M., Carpenter, J. M., & Moore, M. (2010). Consumer receptiveness to international retail market entry. International Journal of Retail & Distribution Management, 38(3), 16 ...

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Referencing Related to MKT501 marketing management

DASPIT, J.J., CHRISMAN, J.J., SHARMA, P., PEARSON, A.W. & LONG, R.G.

Journal Of Managerial Issues

In-text: (Daspit, J.J., Chrisman, J.J., Sharma, P., Pearson, A.W. & Long, R.G. (2017). A strategic management perspective of the family firm: Past trends, new insights, and future directions. Journal of Managerial Issues, 29(1), p.6. )

Your Bibliography: Daspit, J.J., Chrisman, J.J., Sharma, P., Pearson, A.W. & Long, R.G. (2017). A strategic management perspective of the family firm: Past trends, new insights, and future directions. Journal of Managerial Issues, 29(1), p.6.

DURAND, R., GRANT, R.M. & MADSEN, T.L

. Strategic Management Journal

In-text: (Durand, R., Grant, R.M. & Madsen, T.L. (2017). The expanding domain of strategic management research and the quest for integration. Strategic Management Journal, 38(1), pp.4-16. )

Your Bibliography: Durand, R., Grant, R.M. & Madsen, T.L. (2017). The expanding domain of strategic management research and the quest for integration. Strategic Management Journal, 38(1), pp.4-16.

HILL, C.W., JONES, G.R. & SCHILLING, M.A

Strategic Management: Theory: An Integrated Approach

In-text: (Hill, C.W., Jones, G.R. & Schilling, M.A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. )

Your Bibliography: Hill, C.W., Jones, G.R. & Schilling, M.A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

HITT, M. & DUANE IRELAND, R.

The Blackwell Handbook Of Entrepreneurship

In-text: (Hitt, M. & Duane Ireland, R. (2017). The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, pp.45-63. )

Your Bibliography: Hitt, M. & Duane Ireland, R.

KASEMSAP, K. (2014). STRATEGIC INNOVATION MANAGEMENT: AN INTEGRATIVE FRAMEWORK AND CAUSAL MODEL OF KNOWLEDGE MANAGEMENT, STRATEGIC ORIENTATION, ORGANIZATIONAL INNOVATION, AND ORGANIZATIONAL PERFORMANCE. IN STRATEGIC APPROACHES FOR HUMAN CAPITAL MANAGEMENT AND DEVELOPMENT IN A TURBULENT ECONOMY (PP. 102-116). IGI GLOBAL.

Strategic Innovation Management

In-text: (Kasemsap, K. (2014). Strategic innovation management: An integrative framework and causal model of knowledge management, strategic orientation, organizational innovation, and organizational performance. In Strategic approaches for human capital management and development in a turbulent economy (pp. 102-116). IGI Global. )

Your Bibliography: Kasemsap, K. (2014). Strategic innovation management: An integrative framework and causal model of knowledge management, strategic orientation, organizational innovation, and organizational performance. In Strategic approaches for human capital management and development in a turbulent economy (pp. 102-116). IGI Global.

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