ALR731 Public Relations Theory and Practice
Models of Public Relations
Grunig and Hunt (1984) proposed the a Tour Models of Public Relations which provided an early typology to explain the practice of public relations. Critically analyse the usefulness of Grunig and Hunt a-Four Models of Public Relations (1984) for public relations professionals based on government communication relating to COVID-19 issues in one Australian state or territory. Use real examples and a minimum of six academic sources (at least four of which MUST be from the reading list) to support your discussion. Please note, the four academic sources must be drawn from public relations/communication literature.
The reading list provides a good starting point. Reference: Grunig, JE & Hunt, T 1984, Managing public relations, Holt, Rinehart & Winston, New York. A key component of this essay is demonstrating an excellent understanding of the course material you have studied. Failure to include two sources from the unit material will result in a 20 per cent reduction in your grade for the essay. Failure to follow the guidelines below will also result in a significant loss of marks.
This task addresses the following Unit Learning Outcome: ULO1:
-Critically analyse and explain the application of theory within communication professions.
Format: . Essay format (failure to submit in essay format will result in a 10 per cent deduction of your final mark for this assessment). . Australian English. . Size 12 font . 1.5 spacing . aFNormalaETM margins settings (2.54cm) . Page numbers, student name and ID in footer . You must submit as a MS Word Document
-Minimum of six public relations related academic references. At least four must be from the unit reading list.
-The reference list is rat included in the word count. In-text references ace included in the word count.
-The reference list must appear at the end of your essay and should only include the sources you have included in your essay (in-text citations).
You are to use academic conventions in terms of writing style, referencing, and the overall structure of a research essay. The essay will need an introduction, body and conclusion, and each paragraph should have a topic sentence to help guide the reader. The writing should be clear, concise and persuasive. It must use Australian spelling conventions. Do not use subheadings. Do not include illustrations or diagrams.