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GENERAL REPORT WRITING TIPS
•    Use headings and subheadings to make your work easy to navigate.
•    Apply Harvard in-text citation to underpin importance of your argument or position
•    Refer to your Appendix when discussing your insights gained from the analysis.
•    Use appropriate styling throughout your report.  For example, do not apply bullets in the body of your report unless you are listing items.
•    Reports must be written applying BRITISH English.  Please set your language default to United Kingdom.
•    DO NOT copy the example wording provided in the Tips box throughout this template document – it is plagiarism!
•    Check before submission:
 
COVER LETTER TIPS BOX
The cover letter should appear before the report.
•    The format of the letter is as per any formal business letter you would write to Senior Executives and Board members.
•    Carefully review the assessment instructions to ensure you address what the Board requested to include in the cover letter.
•    When writing to senior management and Boards, keep your letter to no more than 2 pages (including any illustrations etc).
•    The cover letter does not count in your word count
 
TITLE PAGE TIPS BOX
Reports should contain a title page.
The title page will include:
•    the company name and logo
•    title of the report
•    authors name
•    recipient’s details (for example names of the Board Directors)
•    date report was prepared
 
EXECUTIVE SUMMARY TIPS BOX
Start by discussing what the report contains.  
Example of how to start/write this section: 
This report presents a critical analysis of the external environment of “Company A” and
identifies the macro-level and industry-level forces shaping the landscape of opportunities and threats.
Through the analytical examination of “Company A,” [number] central macro-level factors were identified as being particularly pervasive for the firm, which includes “X” and “Y”. 
“X” is critical for company A as XYZ; and “Y” is vital for company A for XYZ. 
Four conclusions are presented from the specific composition of these forces, providing a basis for strategic consideration. 
Then summarise your remaining points like above.
 
Tips:
Keep your executive summary to 1 page; and minimise the use of bullets unless listing – make sure you give context to your statements.
You will draft your report layout before commencing.  However, always write your Executive Summary last - after you have written your report - if you write your Exec Summary first, you may miss critical information, or it may not follow and match your report.
 

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