MMK217 Services Marketing
The two objectives of the PESTEL analysis that are to be completed in Assessment 1 are:
1.Identify and evaluate the macro-environmental factors that impact a selected retail sector
2.Outline opportunities and threats facing the selected retail sector from the above evaluation Using the template provided, prepare a short analysis to report to the management board of retailers in the selected retail sector. In your analysis, include the following sections. Note that word counts included in brackets are a suggestion only.
1.Background
1.1.Selection of the Retail Sector – Clearly state which retail sector you would like to conduct the PESTEL analysis on.
1.2.Retail Sector Overview - Provide a brief overview of the retail sector and its key industry data (e.g. revenue, growth rate, trends, key industry players with their market shares…)
2.PESTEL Analysis
2.1.PESTEL Analysis Table - In a table , identify at least one (1) sub-factor and evaluate its impact under each major factor influencing the selected retail sector. 2.2.Justification - Provide a fully referenced justification of the sub-factors and their impacts that you have identified and evaluated within each factor in your PESTEL analysis table and explain why they are important for the retailers to monitor.
3.Opportunities and Threats
3.1.Opportunities – identify at least two (2) opportunities for retailers in the selected retail sector from the above PESTEL analysis. 3.2.Threats – identify at least two (2) threats for the retailer in the selected retail sector from the above PESTEL analysis. Standard of communication in plan
Concise, clear and professional business language
Use of credible and relevant sources (minimum of five (5) different sources, with at least two of these being peer reviewed sources e.g., journal articles)
All sources/references taken from a secondary source should be acknowledged using the Harvard style of referencing
