3521NSC Contemporary Aviation Management
You are the Manager, Business Development, within the Commercial Group of an imaginary Low-Cost Airline called ‘GriffJet’ that has been operating successfully for two years.
Imagine it is the end of the year 2019 and the airline is operating in a pre-COVID-19 environment. In addition, COVID-19 does not affect the airline moving forward. It would get too complex to consider the effects of COVID-19.
GriffJet is operating in one of the following regions: Oceania, Asia, Middle East, Europe or North America. It is up to you to determine which region, and so you will need to understand the current air transport situation within the region chosen and collate information on existing airlines that operate there.
There are three types of unbundled flight products that you have been asked to investigate by senior management:
1.Fees for changing or cancelling a flight
3.Seat reservation fees
Using the knowledge gained in this course and Written Assignment 1, incorporate your knowledge of the key management approaches that need to be considered.
Discuss the three products to determine which would make the Low-Cost Airline, GriffJet, deliver a financially sustainable and competitive offering. It may be that none, some or all the products would be worth implementing. Students should consider the nature of the fees, such as the level of charge levied on passengers.