HOS804 Visitor Behaviour and Management
The Gippsland region in South-East Victoria has long been a popular summer escape for the people of Melbourne. However, in recent years, due to the increase in visitors seeking unique and authentic experiences, the region has seen growth in other types of tourism. This has led to the Gippsland Regional Partnership, in conjunction with Destination Gippsland and TRC Tourism to develop ‘Towards 2030 Gippsland Destination Management Plan: A Blueprint for Growth’ to steer the development of the tourism industry in the region. A group of savvy Melbournite’s who frequent the region have noticed this and see this as a great investment opportunity. You are contracted by this group of investors to provide an assessment and recommendation for a new attraction or event for the Gippsland region.
Your task is to write a report that:
1.Critically appraises the region, its current visitors, current experiential offerings and tourism infrastructure.
2.Evaluates the recently released destination management plan and its objectives to determine appropriate development opportunities
3.Proposes a new event or attraction that would be suitable for increasing visitor numbers to the region and is aligned with the destination management plan. You will need to include details of the actual event or attraction such as proposed dates, venue/s and a rough outline of the schedule for events, or an overview of the attraction, what it would be what services it would offer and a proposed location.
4.Identifies the specific target market/s, who they are, how you selected them and why you think they would be interested in your event/attraction.
5.Identifies what additional infrastructure, services and expert knowledge would be required to support this new event/attraction and where this will come from (e.g. specific government agencies) and what key relationships/partnerships to the event/attraction would need to be successful. ✓ Specifies how you would measure the success of your event/attraction in achieving the objectives associated with the destination management plan and long term viability of its operations.