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BUS106 Marketing Principles

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Assessment Instructions Your first task in this assessment is to read the following hypothetical problems for a product: Context: The Rainbow Steam Cleaning System is a relatively new entrant in the steam cleaner market. It is able to remove 99.9% harmful bacteria without using any harsh chemicals. Not only can it be used to mop floors and clean carpets but (thanks to its detachable pod) also windows and grout. Scented discs can be inserted to remove odours and there are many customisable setting options included. Problem 1: Rainbow is currently using a conventional direct selling methods. Other competitors such as Diason have expanded their distribution network across various retailers such as Harvey Norman. Competing and making sustainable profit in this environment requires Rainbow to analyse their strengths and opportunities for expansion in the market. Problem 2: In this competitive market, consumers are constantly looking for information. Due to the nature of their selling, Rainbow products are struggling with consumers being unaware of this product. Problem 3: The marketing manager at Rainbow believes that the major factor that influences consumers to purchase their products is reference groups. So, he believes that creating a direct selling network (where customers further sell the products to their reference groups) is the most effective way to impact the decision of the consumers. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Problem 4: A survey of the attendees was conducted after one such networking event. It revealed that a majority of the people believe that though Rainbow products are made using superior technology, they are very expensive. In the current economic climate, when due to COVID-19 many households’ incomes have been negatively affected, people felt that they would not feel comfortable paying such a high price for a steam cleaner. Your second task is to create a matrix (format given below) on page 1 of your assessment. Then identify the area (marketing environment or consumer decision making) that each problem majorly relates to by allocating a tick in the correct cell. Provide a brief explanation of how/why the problem pertains to that area, in that cell. Then, you must explore how the problem could relate to the other area (marketing environment or consumer decision making), even if in a minor way, and provide a brief explanation of the connection in the other cell. Your final task is to list the possible implications of each problem by giving due thought to the concepts learnt in class till week 4 and tying them in with the implications. This will form page 2 of your assessmen

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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BMO6630 Business Research Methods

Task Research Proposal Topic: Impact of Celebrity endorsement on consumer buying behavior. Assessment brief • Find a business problem (preferably in your discipline area) that requires research to better understand and solve. ( topic chosen as mentioned above)   • Analyse the pro ...

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Personal And Professional Goals

Running head: MANAGEMENT Management Name of the student: Name of the university: Authors note: 1 MANAGEMENT Personal and professional goals Goals are the things which keep aperson motivated to keep going and performing better than the day before. It is the goals of individuals which help them ...

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