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MKT203 Services Marketing

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Your task Individually, you are required to map out experience/s of two service offerings based on the assessment instructions below. Assessment Description This individual assessment aims to assess students’ ability to differentiate between products and services marketing by illustrating a customer experience in the design and implementation of services marketing activities. In addition, this assessment will enable students to apply the learned marketing theories and concepts to a ‘real world’ business case within a safe learning environment. Assessment Instructions To begin with, you are required to conduct online research of the following two service offerings to compare an overall customer experience that a person might have when watching a new blockbuster release: 1. watching Netflix at home 2. going to Event Cinemas In doing so, you are required to prepare a four-page submission (no more) that addresses the following points: • Map out a service blueprint to identify the core, supplementary and augmented layers of each service offering. You may wish to use Miro to prepare the required blueprinting (2 pages maximum). • Compare service offerings and their experience/s with the use of service characteristics, i.e., intangibility, perishability, inseparability and heterogeneity, by discerning the service and product components (2 pages maximum). The findings presented in this submission must be based on theories and concepts related to services marketing discussed in weeks 1 to 4. Further guidance will be provided in the assessment live webinar

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