MKT301 Consumer Behaviour: Reflecting On Situational Factors

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

Enter e-mail

Phone no

Pages

250 words

Deadline

Order description (write / attach)

I accept the T&C and other policies of the website and agree to receive offers and updates.

Students Who Viewed This Also Studied

10 Pages

MKTG8020 Marketing Theory

Course

MKTG8020

Type

Case Study

Subject

Marketing

University

Macquarie University

View Document

20 Pages

Strategic Marketing Approaches

Running Head: MANAGEMENT MANAGEMENT Name of the student Name of university Author note 1 MANAGEMENT Table of Contents What is the article about ................ ...

Course

MKTG90012

Subject

Marketing

University

The University of Melbourne

Season

Fall

View Document

12 Pages

Qualitative Data Analysis

Assessment 2: Final Written Assessmen t Due date: Thursday , 01 September 20 22, 4 pm Weight: 70% Marked out of: Total of 70 Word limit: 2500 words (10% variation allowed) ...

Course

BMA736

Subject

Marketing

University

University of Tasmania

Season

Fall

View Document

64 Pages

Customer Needs

ASSESSMENT 1 BRIEF Subject Code and Title MKT600 /MKTG6002 Marketing Assessment 1 Situation Analysis Individual/Group Individual Length 2000 words (+/ - 10% excluding cover p ...

Course

MKT600

Subject

Marketing

University

Torrens University

Season

Spring

View Document

MKT301 Consumer Behaviour

Question

Answered

Question:

Your task

You are required to prepare a reflective analysis based on your observation and its links with consumer behaviour theories

Assessment Description.

In this assignment, you will be given an opportunity to explore the complexities of consumer behaviour by observing and reflecting on situational and psychological factors influencing consumer decisions to purchase a product. This will enable you to demonstrate a broad knowledge of current issues in buyer/consumer behaviour.

Assessment Instructions

You are required, as an observer, to attend two shopping trips with a family member or a friend. During the first trip, you are required to observe how your family member or a friend buys ‘convenience’ products: these are products that are inexpensive and usually requires a minimum amount of effort on the part of the consumer to select and purchase it. Whereas during the second trip, you are required to observe how your family member a friend buys ‘shopping’ products: these are products that are usually more expensive and are purchased occasionally and consumers are more likely to compare several options to assess quality, cost, and features before making a purchase.

Based on your observation from both of the above shopping trips, you are required to write a reflective analysis in which you must consider theories and concepts related to consumer behaviour discussed in weeks 1 to 4. More specifically, you must reflect on the following aspects:

Provide a concise overview of the shopping trips and which products were purchased by your family member or a friend.

Identify, reflect and compare motivational factors for the purchase of both shopping trips.

Identify, reflect and compare on the type of involvement and resources that consumers typically use to buy these products;

Identify, reflect and compare exposure, perception and stimuli elements that influenced your family member or a friend to buy these products.

MKT301 Consumer Behaviour

Answer in Detail

i Solved by qualified expert

Get Access to This Answer

Get Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Page 1 of 9

8 More Pages to Come in This Document. Get access to the complete answer.

More MKT301 MKT301 Consumer Behaviour: Questions & Answers

Marketing

MKTG8020

Macquarie University

MKTG8020 Marketing Theory

Task: IBISWorld's analysts constantly monitor the industry impacts of current events in realtime. Here is an update on how this industry is likely to be affected by the globalCOVID-19 pandemic:• Industry revenue in the Physiotherapy industry is forecast to contract in 2019-20 as volumes drop a ...

View Answer

Marketing

MKTG90012

The University of Melbourne

Strategic Marketing Approaches

Running Head: MANAGEMENT MANAGEMENT Name of the student Name of university Author note 1 MANAGEMENT Table of Contents What is the article about ................................ ................................ ................................ .............. 2 ...

View Answer

Marketing

BMA736

University of Tasmania

Qualitative Data Analysis

Assessment 2: Final Written Assessmen t Due date: Thursday , 01 September 20 22, 4 pm Weight: 70% Marked out of: Total of 70 Word limit: 2500 words (10% variation allowed) , this does not include reference list Task aim: It is critical to understand your c ...

View Answer

Marketing

MKT600

Torrens University

Customer Needs

ASSESSMENT 1 BRIEF Subject Code and Title MKT600 /MKTG6002 Marketing Assessment 1 Situation Analysis Individual/Group Individual Length 2000 words (+/ - 10% excluding cover page, table of contents, executive summary, references and appendix). Learning Outcomes Th ...

View Answer

Choose Our Best Expert to Help You

Richard McManus

PhD in Sociology with Specialization in Communication for Social Change

233 - Completed Orders

Hire Me

Natalie Duggan

LLM with specialization in Criminal Law

111 - Completed Orders

Hire Me

Payton Humphries

Pursuing PhD in Electrical Engineering with Specialization in Communications and Networks

176 - Completed Orders

Hire Me

Nicole Shields

MBA in Supply Chain

3003 - Completed Orders

Hire Me

Securing Higher Grades Costing Your Pocket? FLAT 25% OFF on all orders

Phone no. Missing!

Files Missing!

Guaranteed Higher Grade!

MKT301 Consumer Behaviour