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PAQM321 Project and Quality Management

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Case- Treat Your Own Back App Project

Treat Your Own Back is an easy-to-follow book presents over 80 pages of education and clinically proven exercises. The simple and effective self-help exercises in Robin McKenzie's Treat Your Own Back have helped thousands worldwide find relief from common low back and neck pain. This book helps the reader understand the causes and treatments, along with a system of exercises that can help relieve pain and prevent recurrence.

Treat Your Own Back Pty Ltd is managed by director (and author), Robin McKenzie. McKenzie currently sells the book and associated DVD’s through Amazon. A website containing short video and text instructions is also available. McKenzie wishes to tap into the mobile market developing an app designed to promote and grow the sales of the book, DVD’s and to promote self-help healing techniques.

You have been working for Body Care Software Inc. casually for the last three months in their mobile app development department. As a virtual team specialist, your company has applied for a tender to develop the app for Treat Your Own Back Pty Ltd. Due to the importance of this project the CEO of Body Care Software Inc, Dawn Bell, and the Director of Mobile Development Charlie Harris have both made this project a priority. The initial investment in the project is estimated to be $120,000 in year 0 of the project, $13,000 in year 1, $18,000 in year 2, and $19,000 in year 3. Body Care Software Inc. requires a discount rate of 12%. It is anticipated project future cash inflow as follows (Years 0 to 3): $0, $130,000, $120,000, and $120,000, a total of $370,000 The goal of the project is to propose an app, which is optimised for iPhone and Android devices. The app should allow readers and potential readers to subscribe and pay for access a database of back injuries, a range of associated treatment plans, and book individual online consultations. Readers should be able to subscribe to the Treat Your Own Back newsletter and related upcoming events. There should be access charts detailing back anatomy, and videos showcasing all the treatment approaches. There should be a photo album for each practitioner. The app should provide users with an ability to provide an overall ranking of Treat Your Own Back in terms of quality of information and services. Management believes it will take about four months (16 weeks) with a budget of $170,000 for this important project.

Dawn Bell and Charlie Harris have formed a search committee to find the best candidate for managing the Treat Your Own Back App Project. After reviewing many strong candidates, they decided to appoint you, to put together the business case for this critical project. Your previous job was with a consultancy firm where you successfully implemented several android application development projects for medium sized enterprises, using virtual teams. Since this is a high priority project that should be completed in four months, they felt it was appropriate to get the best candidate to put together a quality business case and project management plan. Bell and Harris propose to be joint project sponsors, and have handpicked Joel Goran, to be the main internal IT liaison and Maggie Lin to be the Treat Your Own Back liaison. They will let you as the new project manager form the rest of the project team if the tender bid is successful. The project will be considered a success, if it comes in on time, on budget, within scope and key stakeholders have been pleased with the communication and reporting processes.

Assessment task Requirements:

Read and analyse the above case study to complete the project plan:

1- Prepare project scope statement.

2- Prepare a Stakeholder Register and Stakeholder Management Strategy for two key stakeholders for the above project.

3- Prepare a team contract. 

4.- Identify and justify the appropriate SDLC model for this project. Relates and justify the phases of your chosen SDLC model to project management process.

5.- Prepare the work breakdown structure (WBS) for this project at appropriate level. WBS should be based on the project charter, scope statement, and other relevant information in the case study.

6.- Using the WBS from the previous question, prepare a Gantt chart for this project that covers the following:

a. Estimate activity durations

b. Allocate activity resources

c. Sequence activities

7.- Apply Critical Path Method (CPM) to find the earliest possible time by which the project can be completed. Display critical path in your Gantt chart. 

8.Use the critical path from previous question to make Schedule Trade-Offs. Find the float for at least three activities.

9.Prepare a communication management plan for the project. 11- Identify three potential risks in the project and prepare Risk Register for this project.

10.To monitor and control the project success, Prepare weekly status report of the project. One report per team member is required. This report must be in context of the case study and assuming your group is part of development team.

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