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BUS104 :case study for assessment

D

BUS104 Introduction to Marketi ...

Question: Assessment Type: Essay (Individual) Purpose: The assignment is served as two purposes: a) to assess students’ knowledge about contemporary issue of marketing and b) act as a dia ...

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D

BUS104 Introduction to Marketi ...

Task Read the case study: Converse: Letting Customers Co-author the Brand Story (Kotler & Armstrong, 2018, pp. 463-464) – attached.   Answer all questions below, mainly using facts f ...

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D

BUS104 Introduction to Marketi ...

Task Part 1 – Company Report Analysis Part 2 – Presentation Your first task is to choose an established business in the Services Sector and develop a report that analyses the Marketing ...

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D

BUS104 Introduction to Marketi ...

Question Everything has a price, but it’s not always monetary as well as money buyers give time and energy.   How much are customers willing to pay so that they are satisfied with the ...

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D

BUS104 Introduction to Marketi ...

Question: Assessment 1: Essay Individual The assignment is served as two purposes: a) to assess students’ knowledge about contemporary issue of marketing and b) as a diagnostic test of the ...

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Sales Promotions ...

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Consumer Behavior And Marketin ...

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More BUS104 case study for assessment: Questions & Answers

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BUS104 Introduction to Marketing

Question: Assessment Type: Essay (Individual) Purpose: The assignment is served as two purposes: a) to assess students’ knowledge about contemporary issue of marketing and b) act as a diagnostic test of the students’ writing and referencing skills. This contributes to learning outcomes a, b and e. Assessment topic: “Marketers are not doing enough in directing their target ...

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BUS104 Introduction to Marketing

Task Read the case study: Converse: Letting Customers Co-author the Brand Story (Kotler & Armstrong, 2018, pp. 463-464) – attached.   Answer all questions below, mainly using facts from the Converse case study. (Other information may be sourced and referenced if needed.)   1. Which macroenvironmental forces are important in this case? Explain the impact of these forces on ...

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BUS104 Introduction to Marketing

Task Part 1 – Company Report Analysis Part 2 – Presentation Your first task is to choose an established business in the Services Sector and develop a report that analyses the Marketing Mix (4P's) that currently affect this business. The report will also need to include a digital strategy for the company for the next 5 years with the use of the organizational planning process. You m ...

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BUS104 Introduction to Marketing

Question Everything has a price, but it’s not always monetary as well as money buyers give time and energy.   How much are customers willing to pay so that they are satisfied with the purchase and the seller makes a reasonable profit ? What is marketing mix and what are the elements of marketing mix?   What are the three categories of digital consumers and give example for e ...

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BUS104 Introduction to Marketing

Question: Assessment 1: Essay Individual The assignment is served as two purposes: a) to assess students’ knowledge about contemporary issue of marketing and b) as a diagnostic test of the students’ writing and referencing skills. This contributes to Learning Outcomes a, b and e. Essay topic: “Over the past two decades, there has been increased interest in corporate resp ...

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