BUS3ENT Entrepreneurship
Assessment TaskDescription of Task Analyse a CURRENT entrepreneur who is a citizen from one of the following countries: USA, UK, Singapore, and South Korea. The chosen entrepreneur must be the person who founded the business(es) (himself/herself or with the team), and currently still running/controlling the business(es) which was/were set up and is/are headquartered in the above countries. Individual assignment, report format with headings and sub-headings Critical analyses and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur’s biography. Suggested structure: Cover page ? Please indicate your full name, student ID, campus, class day & time, and tutor’s name
1. Introduction
2. Background of the entrepreneur ? Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person’s entrepreneurial pathway/success (with reflection on/application of the relevant entrepreneurship theories). 3. Entrepreneurial traits/characteristics ? Discuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant entrepreneurship theories).
4. Opportunity recognition and idea development process ? Discuss the processes of opportunity recognition and idea development (with reflection on/application of the relevant entrepreneurship theories).
5. Competitive advantages ? Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories).
6. Recommendations ? Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take. References
