MGMT8004 International Business Strategy
Task:
Your task is to analyze how Didi Chuxing could enter the Indonesia market for mobility solutions in 2021 and make a recommendation to the Chairman of the company.
Specific Task:
Study the business model of Didi with respect to mobility solutions.
Analyze its internationalization activities so far:
1.Where have they gone? Why?
2.How successful have they been in these countries? Why (not)?
Analyze the Indonesian market for personal mobility services:
1.Who are the players offering already mobility services in Indonesia?
2.How do their business models look like? Which kind of mobility requirements are most in demand in Indonesia?
3. Develop a business model for Didi in Indonesia
4. Develop a market entry strategy for the years 2021-2023 (3 years); describe the key activities and expected outcomes to implement the business model you developed for Didi in Indonesia.
However, you might want to consider the following elements as a starting point for your structure.
1. Who is/are the decision-maker(s) who will read the memo?
2. What is the specific decision you want them to make?
3. From the decision-maker(s)’ perspective, what do they need to know, in which sequence to make an informed decision.
