Bus210 Marketing Research and Analysis

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BUS210 Marketing Research and Analysis

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Attitudes and Use of Chatbots in Hospitals Market Research Project - Based on the introduction description - Give e a write out of the methodology method for the sampling and data analysis portion only Sampling Method words)opportunitiesandchallenges.Assuch,this study aims to explore the acceptability of chat bots and seeks to identify possible barriers.Todate,the acceptability ofthese various digital platforms for SR H advice has not been comparatively examined in a clinical population.Thus,this studyaimedt oassess the acceptability of video consultations,live web chats and chatbots as potentia ladvice platforms among patients attending SRH services.Problem Definition Located inmajo r cities of Australia,Royal Wayprivatehospital seeks to integrate technology to enhance their services.Assuch,Royal Way seeks to understand consumer attitudes and trends surrounding the use of chatbots in healthcare in ordertoidentifypotentialopportunitiesandprovidevaluableinsightforthecompany’s future actions.Research ObjectivesThe study key objectives are to identify and evaluate current technological trends in healthcare andexamine customers attitudes towards chatbots in healthcare. Thus, the research paper will cover thefollowing objectives:1.To explore current technological trends in healthcare;Thisobjectiveseekstounderstandthedriversandtrendsintechnologicaldevelopmentinthehealthcarecontextandidentifyrelevanttrajectoriesanddevelopmentstoprovideaframeworkforthe study.2.To examine customers’ attitudes towards chatbots in healthcare.Thisobjectiveistoseekanin-depthunderstandingoftheawareness,motivations,andattitudesofcustomers.Thisisessentialinensuringnewproductsandservicesmeettheexpectationsofcustomersandevaluatetheaddedvalueofnewserviceofferings.Mostimportantly,forthecompany to be able to make market-oriented decisions.3.To understand customer perceptions on usability, acceptability, and human-orientation of chatbotservic

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