Task:
Part A (1200 + or -)
Define a sub-culture and culture and discuss why are they so important to international marketing. Use G. Hofstede’s theory to support the discussion.
Define culture and identify the various expressions and manifestations of culture that can impact global marketing strategies.
Define culture and identify the various expressions and manifestations of culture that can impact global marketing strategies.
• Material culture includes physical artifacts created by humans that represent some degree of significance or have some function, such as clothing or tools.
• Nonmaterial culture refers to intangible elements such as the aggregate of religion, attitudes, norms, values, and the like, which form the cultural structure that guides a particular group or the functioning of a society.
Please briefly discuss the Hofstede in part A and link with part B.
Part B (1700 + 0r - )
Choose two culturally different counties and apply Hofstede’s culture theories to illustrate the difficulties when a company is developing international marketing strategies in a foreign market.
What is the difference between a low-context culture and a high-context culture? Name a country that is an example of each type and offer evidence for your answer.
Two culturally different countries China and US and example of a company can be generalise or you can talk about any company.
Harvard referencing.
