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MKTG 1270 Product Innovation Management

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Firms are constantly being challenged to sustain the development and launch of successful new products.  
To do so they need to understand what product innovation capabilities to develop, and how these capabilities relate to known and future potential success factors.
Using your semester client as a context and given the consumer and business landscape over the next decade, discuss what capabilities firms like your client will need to develop in order to be successful at sustained and successful product development.  For many firms, the changing global marketing environment and the challenges of developing new products quickly and launching them effectively, at low cost, has real implications for the way they design and execute the new product development process.  
As a consultant to your semester client, what would you advise them to do regarding the development and implementation of a new product development process that recognises the challenges of developing new products over the next decade.

MKTG 1270 Product Innovation Management

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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