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ARTD1004 Photography and Digital Imaging

Question

Answered

Questions:

Assessment Purpose

Adobe Photoshop is industry-standard software, used to create complex digital images for all media platforms. It is used widely by the film industry to create powerful posters that promote upcoming films.

Here, you have the opportunity to do something similar, as you will need to apply the retouching and masking techniques you have learned during the subject to create a compelling, complex poster.

Assessment Task / Item

For this assessment, you will create a multiple-exposure (photomontage) A3 poster. The poster must include attractive, appropriately designed text that relates to its theme and demonstrates a high-level of skill in using Photoshop. See the assessment Instructions for more detail.

Assessment Instructions

To complete this assessment, you must develop a photomontage publicising a theme, movie, experience or interest of yours. This may be something like a movie you’d like to create, a place you have visited, a concept you have or music you enjoy. None of these need to be real, but the poster must convey the theme you’ve chosen clearly and in an engaging manner. The most important thing is that the main image in the poster is you.

Before commencing your montage, you will first need to prepare an image, then retouch it. Follow the steps below to ensure this is done appropriately.

Step 1: Prepare a High-Quality Photo

  • Take a high-quality photo of yourself with a DSLR camera (phone camera images are NOTsuitable).
  • The image should be at least A4 size, high-resolution 300dpi (not smaller than 4000 x 3500pixels).

Step 2: Retouch the Image

  • Retouch the original image in Photoshop in the following
  • Use the Clone Stamp and other cloning tools (Spot Healing brush, Healingbrush)
  • Adjustment layers (Hue/Saturation, Levelsetc)
  • Create and modifyselections
  • Upload the final, labelled image (.PSD format) toCanvas
  • Ensure the document includes all layers &
Step 3: Prepare your Photomontage

Once your digital photograph is suitably modified, create a Photoshop document for your photomontage.

  1. Set up an A3 print, portrait format, CMYK 300dpi document in
  2. Paste the image of yourself into a layer on this document. Ensure you save the
  3. Keep your theme in mind when choosing your montage images. Take your own photos and/or collect several high-resolution, crisp copyright-free images to incorporate in your
  4. Experimentwith:
    • Tools and techniques for different types ofselections
    • Layermasks
    • Clipping masks (Pen tool and/or select and mask modification for personetc)
    • Implementing blending modes & blendingoptions
    • Adjustmentlayers
    • Special effects.
  5. Delete all redundant layers before
  6. Appropriate text should be used in a suitable layout, exemplifying the theme and prominently displayed on the
    • Rasterise all text before
    1. Save a COPY of your final, layered artwork as a screen version: 72 dpi, RGB colour
    2. A minimum for 20 layers, including adjustment layers, should be applied to your
    3. Use groups for layers which are linked or related (i.e. image plus adjustment layers applied to that image.)
  7. Rasterise all text before
  8. Task Descriptor

    (HD)

    High Distinction

    (D)

    Distinction

    (C)

    Credit

    (P)

    Pass

    (F)

    Fail

    Interpret and accurately follow a brief.

    15%

    All six (6) of the following criteria are met:

    The document size is A3.

    Document is portrait format.

    A high-resolution 300dpi .psd document has been submitted and the colour space is CMYK.

    A high-resolution

    .pdf has been submitted.

    A low-resolution 72dpi .psd file has been submitted and the colour space is RGB.

    Final .psd files not flat and include all layers.

    Five (5) of the following six (6) criteria are met:

    The document size is A3.

    Document is portrait format.

    A high-resolution 300dpi .psd document has been submitted and the colour space is CMYK.

    A high-resolution

    .pdf has been submitted.

    A low-resolution 72dpi .psd file has been submitted and the colour space is RGB.

    Final .psd files not flat and include all layers.

    Four (4) of the following six (6) criteria are met:

    The document size is A3.

    Document is portrait format.

    A high-resolution 300dpi .psd document has been submitted and the colour space is CMYK.

    A high-resolution

    .pdf has been submitted.

    A low-resolution 72dpi .psd file has been submitted and the colour space is RGB.

    Final .psd files not flat and include all layers.

    Three (3) of the following six (6) criteria are met:

    The document size is A3.

    Document is portrait format.

    A high-resolution 300dpi .psd document has been submitted and the colour space is CMYK.

    A high-resolution

    .pdf has been submitted.

    A low-resolution 72dpi .psd file has been submitted and the colour space is RGB.

    Final .psd files not flat and include all layers.

    Fewer than three

    (3) of the following six (6) criteria are met:

    The document size is A3.

    Document is portrait format.

    A high-resolution 300dpi .psd document has been submitted and the colour space is CMYK.

    A high-resolution

    .pdf has been submitted.

    A low-resolution 72dpi .psd file has been submitted and the colour space is RGB.

    Final .psd files not flat and include all layers.

    Professionally edit a digital image using effective retouching, isolation and image management techniques.

     

     

    35%

    Many cloning tools have been carefully selected and applied expertly to retouch the image seamlessly, resulting in a high- quality outcome, with little evidence of digital manipulation;

    All blemishes and defects have been removed to create a natural appearance, without any

    Multiple cloning tools have clearly been used effectively to retouch the image;

    Very few defects or blemishes remain;

    Non-destructive cloning applied, so original image is still accessible;

    Adjustment Layers used professionally to

    improve the colour and exposure,

    Evidence of some standard cloning tools being used appropriately to retouch specific areas of the image, with only a few minor issues;

    A few minor defects or blemishes remain, which have not been completely treated;

    Non-destructive cloning applied, so

    Some retouching of the image has been applied using cloning tools, but where alternative tools would have been more appropriate;

    Many significant defects or blemishes remain, which should have been treated with cloning tools;

    Destructive cloning techniques applied so original

    No evidence of appropriate cloning tools being used correctly to retouch the image;

    Many significant defects or blemishes remain, or image has become distorted;

    Destructive cloning techniques applied so original image has been irreparably and unprofessionally altered;


     

     

     

    indication they existed;

    without distorting the pixel value;

    Subject is separated well from the background and clipping paths have been labelled and used appropriately;

    Images are all sharp and colour, contrast and exposure has been applied in a highly engaging manner.

    original image is still accessible;

    Adjustment Layers used, which slightly improve colour and exposure, without distorting the pixel value;

    Subject is separated from the background, but some of the edge pixels from the background remain, and clipping paths have not been labelled or used appropriately;

    Images are sharp and colour, contrast and exposure is appropriate.

    image has been altered;

    Some use of Adjustment Layers applied, which do not dramatically improve colour and exposure, and which slightly distort the pixel value;

    Subject is separated reasonably well from the background, however clipping paths have not been labelled or used correctly, and edge pixels from the background can still be seen;

    Images are mostly sharp, with some softness clearly still evident, and colour, contrast and exposure could be improved.

    Adjustment Layers not used to

    colour-correct and improve image, or used incorrectly to significantly distort the pixel value;

    Subject is not separated from the background;

    Images are not sharp and have not been optimised in terms of colour, contrast and exposure.

    Non-destructive cloning applied, so original image is still accessible;

    Adjustment Layers used expertly to significantly enhance the colour and exposure,

    without distorting the pixel value;

    Excellent use of clipping paths and ‘Select and Mask’ to isolate the main subject from the background, and seamlessly merge it with a new background;

    Clipping paths have been appropriately labelled and saved;

    All images are perfectly sharp, professionally managed and displayed with high resolution.

    Appropriately group, label and manage layers in a digital file.

     

     

    20%

    25 or more layers have been created, which are intuitively and professionally named, are organised in a logical manner, and include clear, specific and relevant layer groups to maximise navigation;

    20 or more layers have been created, which are named and organised in a logical manner, and consist of appropriate layer groups that improve navigation;

    No redundant layers exist.

    15 or more layers have been created, which are clearly named and organised with some layer groups utilised;

    Some redundant layers (empty or hidden) exist.

    10 or more functional layers have been created and have been labelled appropriately, however layer groups have not been properly utilised;

    Some redundant layers (empty or hidden) exist.

    Too few layers have been created;

    Layers are not intuitively or appropriately labelled;

    Layer groups are not utilised;

    Many redundant layers (empty or hidden) exist.

     

    No redundant layers remain.

     

     

     

     

     

ARTD1004 Photography and Digital Imaging

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