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MKT10007 Fundamentals of Marketing

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Answered

Task:

Create your three personas here. Remember that for each persona you will need to report their 
Age
City/state of residence
Occupation
Life-stage
Major life-goal for the next three years

You will then report their opinions on what marketing is in a way that is informative, appealing to read, and anonymous.

In this next section, provide two formal definitions of what marketing is. Remember that you will need to justify why you have chosen these definitions. You should also reference them using Swinburne Harvard. 
 
Here you must present your own definition of 'marketing', which must be a concise, one sentence definition. You must also explain and justify your thought process of drawing this conclusion. We will be looking for how well you have considered the different viewpoints and how your definition reflects a maturity of understanding.

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MKT601 Contemporary Marketing

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