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MKT20019 Marketing Research and Analytics.

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MKT20019 Marketing Research and Analytics.

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Step 1: Re-watch the following video—this is the same company/client from Assignment 1 upon which you will base your research proposal. Step 2: Familiarise yourself with the following brief, which will form the basis of this assignment Brief Marketing problem How can Swinburne WIL increase the number of students undertaking WIL, including both professional placements and internships? Research problem Investigate awareness and preference towards, Swinburne WIL. Research objectives (ROs) and research questions (RQs) Research objective 1: Investigate the awareness of WIL programs  RQ1: What is the level of awareness for professional placements and internships RQ2: What are the relationships between awareness of WIL and age of participants? Research objective 2: Evaluate attitude towards WIL  RQ1: Does interest toward the 12 month paid placement (full-time) differ by student’s current employment status?  RQ2: Is there a relationships between interest in a 12 month paid placement and attitudes related to WIL? How about interest and GPA? RQ3: Does overall attitudes towards WIL differ by student factors (Gender & Faculty)?RQ4: Is there a relationship between fear of COVID-19 and interest toward the 12 month paid placement (full-time)? Research objective 3: Examine communications channel preferences of undergraduate students RQ1: What is the most preferred communication channel to receive information from Swinburne? • RQ2: What is the most preferred communication message of undergraduate students?  RQ3: Which of these variables, age, income, gender, year of study, and overall attitude fear of COVID-19, predict interest toward a 12 month paid placement? Is there any other variables that impact on interest toward a 12 month paid placement? Step 3: Read the documents and resources listed in the supporting resources section to assist you. Step 4: Write a research proposal in response to the brief in which you will: • provide an executive summary, a background to the problem, briefly summarise any available secondary data relevant to the topic area (including academic literature) • propose and justify a research design to answer the research problemdiscuss the ethical considerations of your proposed design • develop a research instrument based on your proposed research design (discussion guide, survey, or experiment). Step 5: Format your research brief with the following sections:  Title page. • Executive summary.  Table of contents.  Main body o Background (What is WIL?Why are we considering research?What is the marketing problemWhat is the research problem? At the end of the section tell the reader what sections will follow (short sentence).)  Secondary Data (including academic literature)Proposed Research Design (including justification) o Ethical Considerations ( Identify in Australia the boards that relate to ethics What are the specific areas?

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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