GCST2630 Consumer Culture| Discourse Analysis

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

Enter e-mail

Phone no

Pages

250 words

Deadline

Order description (write / attach)

I accept the T&C and other policies of the website and agree to receive offers and updates.

Students Who Viewed This Also Studied

4 Pages

PHIL2007 Knowledge and the Justification of Belief

Course

PHIL2007

Type

Assignment

Subject

University

The University of Western Australia

View Document

10 Pages

SWSP6143 Public Policy and Civil Society

Question: Assessment Details and Instructions: You are to write a report comparing two different policy approaches to a contemporary social issue. Policy approach to consider: • Public versus p ...

Course

SWSP6143

Type

Assignment

Subject

University

Australian College of Applied Professions

View Document

4 Pages

SOSS1000 Sociology and Social Science

Watch this video And do a fieldwork report seperate it into 4 parts by using the question below 1. Briefly describe/outline a policy issue you saw debated at the meeting 2. List the people who s ...

Course

SOSS1000

Type

Home Work

Subject

University

Australian Catholic University

View Document

29 Pages

GRA20009 20th Century Design

Task: 1. Assessment Information Assessment Task 25% of semester grade Type - Research and writing assignment 2. Student and Assessor Instructions General Information Please refer to the Unit O ...

Course

GRA20009

Type

Assignment

Subject

University

Swinburne University of Technology

Season

Spring

View Document

GCST2630 Consumer Culture

Question

Answered

IMPORTANT: Please follow all the textual analysis tips in the attached files. Assignment title: Gorz (in Arvidsson 238) describes brands as ‘monetizable symbolic values’ Analyse some discursive practices of promotion (or one example in more depth) through which meanings associated with a consumer brand of your choice are conveyed. Criteria: Select and analyse primary textual materials relevant to promotion of a brand. This can be anything that can be considered as an arrangement of signs involved in generating brand meaning: from ads, artefacts and product events to youtube videos, sponsorships, product placements or media content. Make use of at least one required or recommended unit reading from week 3 by relating your analysis to point(s) made in that text in a sufficiently detailed way that unpacks the meaning of the point(s) and how they apply to your discourse analysis. Refer to at least one other academic secondary source by relating your analysis to point(s) made in that text in a sufficiently detailed way that unpacks the meaning of the point(s) and how they apply to your discourse analysis. Marking is informed by your ability to express your ideas coherently, and how well you: Analyse how brand promotion takes place and is associated with cultural and social contexts, making reference to actual arrangements of signs as evidence. Identify how the kind of discourses you analyse are related to institutionalised discursive practices of marketing designed to create economic value from symbolic value. Identify cultural themes in discourses you examine and develop an argument about their significance to promotion. N.B. Include a bibliography with all primary and secondary texts referred to. If texts referred to are not accessible (e.g. a shop window display, a consumption space, billboard, etc) please take a photo and include it as an appendix. As above, a minimum of two references to secondary sources is required. There is no upper limit if you want to consult more. However, bear in mind only references that have a clear role in helping to develop your discourse analysis will be of value, as the latter is the main focus and space is limited. Guidance: This assignment is designed to extend the discourse analysis skills developed in GCST1601 Introduction to Cultural Studies. Discourse is the principle that communication processes are socially organised and culturally significant. Analysing discourse is a key method in cultural studies because it shows how discernible patterns of representation are evident around particular issues and situations. In doing so it highlights how they may influence culture, perceptions, identities and actions, power relations and social arrangements. Notice the use of the phrase ‘discursive practices’ in the title. It remains a discourse analysis, but this is a prompt for you to think about how certain discourses—such as those of marketing communications—are 1) material and social practices and 2) shaped by the rationales of social institutions that produce them. In this assignment, this is to highlight the ways that organizations with commercial interests address potential consumers in particular ways and associate their brands with things that people (or certain kinds of people?) appear to value in social and cultural contexts. Use and reference to at least one of the readings I gave. The assignment is thus an opportunity for you to explore themes of interest to you personally such as—by way of random example of a wide range of possibilities— how ‘diversity’ or ‘health’ discourses are deployed, or the presence of brands in certain kinds of youth, online or celebrity culture.

GCST2630 Consumer Culture

Answer in Detail

i Solved by qualified expert

Get Access to This Answer

Get Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Page 1 of 16

15 More Pages to Come in This Document. Get access to the complete answer.

More GCST2630 GCST2630 Consumer Culture: Questions & Answers

PHIL2007

The University of Western Australia

PHIL2007 Knowledge and the Justification of Belief

Task: Topics: 1. Describe the classical argument for scepticism based on the Principle of Epistemic Closure. Critically evaluate one attempt to respond to this argument. 2. Some philosophers have claimed that a belief can be epistemically justified only by its inferential relationship(s) with oth ...

View Answer

SWSP6143

Australian College of Applied Professions

SWSP6143 Public Policy and Civil Society

Question: Assessment Details and Instructions: You are to write a report comparing two different policy approaches to a contemporary social issue. Policy approach to consider: • Public versus private (including NGO) human services delivery The report should include: • A brief overview of ...

View Answer

SOSS1000

Australian Catholic University

SOSS1000 Sociology and Social Science

Watch this video And do a fieldwork report seperate it into 4 parts by using the question below 1. Briefly describe/outline a policy issue you saw debated at the meeting 2. List the people who spoke in relation to that issue, and their role. Please do this to the best of your ability. In some ...

View Answer

GRA20009

Swinburne University of Technology

GRA20009 20th Century Design

Task: 1. Assessment Information Assessment Task 25% of semester grade Type - Research and writing assignment 2. Student and Assessor Instructions General Information Please refer to the Unit Outline for details regarding: Student Charter, Student behaviour and wellbeing, Canvas, Communicati ...

View Answer

Choose Our Best Expert to Help You

Maddox Dowling

PhD in Human Resource Management

161 - Completed Orders

Hire Me

James Pang

Masters in Sociology with Specialization in Social Sciences Theories

2419 - Completed Orders

Hire Me

Mason Molloy

LLM in Civil Law

1996 - Completed Orders

Hire Me

Lawrence McCullough

PhD in Geography with Specialization in Geographic Information Science

2637 - Completed Orders

Hire Me

Securing Higher Grades Costing Your Pocket? FLAT 25% OFF on all orders

Phone no. Missing!

Files Missing!

Guaranteed Higher Grade!

GCST2630 Consumer Culture