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43 Pages
Marketing Communications Strategy

MKTG1001 | MQBS | Department of MarketingMKTG1001 | MQBS | Department of MarketingMKTG1001ASSESSMENT 3 MKTG1001 | MQBS | Department of MarketingAssessment Detail•Due Friday 2 September 11:59pmà ...

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MKTG2000 Class 1Group 2 Q uestion:According to the following content, to complete a speech, no PPT, a total of two questions, each question needs to write 250 words (can be a speech draft) 1. Impr ...

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BSB42415 Marketing and Communication

Question

Answered

Task:

1. Assessments should be completed as per your trainer’s instructions.
2. Assessments must be submitted by the due date to avoid a late submission penalty.
3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your
answers must be yours alone.
5. Assessments must be submitted through the submissions folder in myAPC.hub in MS Word format where possible, or in PDF as per your
trainer’s instructions. Cover sheets are to be submitted as separate files.
6. You must attempt all questions.
7. You must pass all assessments in order to pass the subject.
8. All assessments are to be completed in accordance with WHS regulatory requirements.
As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start to finish, and include the following:
The brief/reason for the communications and who this is for (i.e. your organisation/client and the target audience)
How the communication should be viewed in the particular business environment it is for and the expected impact this should have
Gathering of information for your research purposes, including stakeholder analysis
All legal, regulatory, ethics and industry standards applicable
Your work plan for fulfilling the communication
Your interactions and communications with others while working on the communication to get this finalised
An understanding and application of the principles of marketing communications and the working environment/business that you work in How the communication fits into organisational marketing and media strategies
The construction/wording of your communication and the finished piece
An understanding of digital technologies, devices and platforms and their application in your communication

BSB42415 Marketing and Communication

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