What marketing activity has been planned in line with the objectives of your business plan?
Explain what is meant by making sure your marketing is ethically and culturally appropriate and give an example of what would be and what wouldn’t be an appropriate cultural marketing statement
What are the 4 p’s of marketing (marketing mix)?
Explain how your marketing mix and ideas will ensure sales and profit
Explain how your marketing mix and/or marketing ideas developed will enable the costs and benefits of marketing to be contained?
Explain how your marketing mix and marketing ideas will address customer needs
How will you inform staff about marketing ideas? How will staff inform you of any marketing ideas?
What marketing opportunities exist in the digital environment?
Who will you network with to promote your business? (Who will you be consulting and communicating with)?
Apart from completing a promotion analysis on your marketing ideas, discuss other ideas on how you will research and monitor ongoing improvements for your business.
What trends do you see in industry at the moment?
How can we evaluate marketing performance?
Where did you get your marketing ideas from?
How can you monitor customer satisfaction? What methods would you use?
Provide a detailed explanation of relevant marketing methods (concepts) that could be used.
Locate any reports that discuss marketing trends in the massage small business environment. Discuss the main points and provide the link.
What is the purpose of a business plan and what are the benefits of having a business plan in place?
Explain the planning process
How often should you review your business plan? What is the purpose of reviewing a business plan?
Name 3 contingency plans which you may need to implement.
