THEIND604 Business and Arts
Overview of Assessment
The objective of this assessment is for students to demonstrate in-depth knowledge of the contemporary structure, scope and main functions of the Events Industry, including key stakeholders and general economic, political and workplace issues, innovations and opportunities.
Word count: 1750
Assessment Weighting: 40%
The assessment must:
• Be an individual written assessment
• Written in report format
• Include all components listed within the ‘Tasks to be assessed’ section of this document.
Your submitted report must demonstrate your ability to:
• Explain the structure, scope and main functions of the contemporary Events Industry (SLO2)
• Identify the key stakeholders of the Events Industry (SLO3)
• Explore the general economic, political and workplace issues, innovations and opportunities of the Events Industry (SLO4)
The assessment rubric at Appendix 1 of this document explains the criteria by which you will be assessed.
Tasks to be assessed
In your own words and in a report format, complete the following tasks:
1. Describe the Events Industry as we know it today.
1.1. Provide the structure, scope and main functions.
2. List the main Events Industry stakeholders and the roles they play in managing and producing events, as well as the responsibilities each stakeholder has in the success of the event.
2.1. Identify internal and external stakeholders
3. Describe the types of issues, challenges and conflicts that may arise in the production and management of events, and list potential solutions for each. Include the timeframe in which these issues, challenges and/or conflicts should be resolved as to minimise the impacts.
3.1. Consider the risk of these issues, challenges and conflicts
3.2. Consider the required attributes of event managers and stakeholders in managing a successful event and managing issues, challenges and/or conflicts.
3.3. Consider the scope of the issues, challenges and conflicts, including political and workplace issues.
4. Describe contemporary innovations and the opportunities of the Events Industry.
4.1. Consider economic opportunities.
4.2. Consider ethical, cultural, legal and social issues.
4.3. Consider sustainable practices.
Refer to subject guide and the assessment section of the Learn course for this subject.
Assessments must be uploaded to Learn course for the subject in the appropriate section.
The first page of each assessment submission should include the following information:
• Student Name:
• Student ID:
• Subject Name
• Assessment Name:
• Word Count (if applicable)
Documents must be uploaded in PDF format (PDF unless otherwise advised) and file name of the document must include the following:
• Student name
• Student ID
• Subject abbreviation
• Assessment name
For assessment to be graded a final assessment must be submitted. Draft submissions will not be graded.
Decision making rules
Grade for this assessment will be determined according to the marking rubric located at the end of this document.
All work must be original.
Students must meet the following subject learning outcomes (SLOs), course learning outcomes (CLOs) and graduate attributes (GAs):
• SLO2 Explain the structure, scope and main functions of the contemporary Events Industry
• SLO3 Identify the key stakeholders of the Events Industry
• SLO4 Explore the general economic, political and workplace issues, innovations and opportunities of the Events Industry
• CLO3 Demonstrate in-depth and cross-industry knowledge of the Hospitality, Tourism and Events industries.
• GA1.1 engage critically with a broad and coherent body of knowledge
• GA1.2 apply knowledge to a professional context
• GA1.3 demonstrate an awareness of current research and emerging technologies
• GA2.1 present a clear and logical explanation of knowledge and ideas to others
• GA2.2 adapt and contextualise content to varying audiences to enable them to communicate appropriately with professional colleagues and the public
• GA2.3 proficiently use the oral, written, mathematical and visual skills appropriate to the subject and audience
• GA5.2 maintain a contemporary and broad knowledge and skills base through ongoing engagement with scholarship
• GA5.3 work in a self-directed manner responding to change in a flexible and adaptable way
• GA6.3 demonstrate an awareness of emerging technologies and applicability of these to professional practice
• GA7.1 demonstrate an awareness of ethical, cultural, legal and social issues
• GA7.3 show a commitment to contemporary sustainable practices
• GA7.5 demonstrate a respect for their own safety and the safety of others
To complete this assessment, you will require the following:
• access to the prescribed text for this subject: Fenich, G. G., 2016. Meetings, Expositions, Events, and Conventions. 4th ed. Essex: Pearson Education Limited.
• Learn course for this subject For additional resources to assist in assessment development please refer to the Higher Education Student Handbook or TAFE SA libraries.
Students will be notified of assessment grades within 10 working days via the Learn course page for the subject.
Feedback will be available on Learn and accessed by clicking on the original upload link.
Please refer to the BTHEM Student Handbook located on the BTHEM Learn page for further detail on assessment policies including:
• Due dates
• Extension of assessment due dates
• Non-submissions or non-attendance at exams
• Penalties for late submission
• Re-submission of assessment
• Supplementary assessment
• Hurdle requirements
• Borderline subject fail