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PDR201 Product Distribution and Revenue Management

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PDR201 Product Distribution and Revenue Management

Question

Answered

Questions:

1. What is revenue management?
 
2. HOSPA eBook – Revenue Management
 
3. Demystifying yield management in the hotel industry
 
4. The evolution of hotel revenue management
 
5. Conference and events the new frontier of Revenue Management
 
6. Confessions of an airline revenue manager
 
7. What is the role of distribution in revenue management? – past and future
 
8. Distributing your Tourism Product
 
9. What are Distribution Channels?
 
10. The impact of distribution channels on budget hotel performance
 
11. Introduction to market positioning

Introduction:

This topic will provide you with an introduction to market positioning in a business. We will investigate the different types of positioning strategies and discuss the steps that an organisation takes to determine the most appropriate strategies to undertake. You will learn how to create a positioning map for an organisation and how an organisation positions itself within this map. You will also learn how to create an effective market position strategy.
 
12. Introduction to market positioning
 
13. Positioning and pricing in a variety seeking market
 
14. The keys to successfully positioning your hotel brand
 
15. A product positioning case study: Southwest Airlines is sitting pretty
 
16. Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning
 
17. Supply & demand forecasting slides
 
18. Airline capacity decisions under supply-demand equilibrium of Australia’s domestic aviation market
 
19. Forecasting demand
 
1. Why collecting and analysing data about consumers for the hotel and tourism industry is essential when an organisation wants to forecast future sales for their organisation.
 
2. The different tools that revenue managers use to track historical, current and future demand for the room inventory in hotels.
 
3. Methods hotels use to forecast demand and how this affects decisions on rooms and pricing.
 
20. Predication accuracy for reservation-based forecasting methods applied in revenue management
 
21. The science of supply and demand: is your hotel maximising room revenue?
 
22. Hotel supply and demand: how to maximise room revenue.
 
23. Demand Forecasting for Revenue Management- Intro
 
24. Substitution between online distribution channels: Evidence from the Oslo hotel market
 
25. Analysing hotel star ratings on third-party distribution websites
 
26. Selling rooms: Hotels vs third-party websites
 
27. Tourism distribution channels in European island destinations
 
28. GDS, OTA and Meta: What’s the difference?
 
29. The future of distribution management in the restaurant industry
 
30. History of hotel distribution in 10 points

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