MGNT922 Business Research
1. Identify and list the general questions that can be explored or answered to solve the research problem.
The following question should be addressed here:
“What information is needed in order to solve the research problem?”
There are three types of research design: Secondary and Primary data collection
a.Exploratory research: collect data in an unstructured and intuitive process (usually qualitative or observational research). Secondary data is also used in observational research
b.Descriptive research: describes the consumers’ attitudes, intentions, and behaviours (usually quantitative with qualitative and observational research as the base).
c.Causal research: this is a scientific method and used primarily in regression analysis. It requires that you explore whether one particular independent variable has an effect on the dependent variable while all else is constant.
There are three main issues regarding the sampling plan:
1. Determine who or what is to be sampled. This comes from defining the research problem.
2. Determine the unit of the entity to be sampled, called the sample element.
3. Determine sample size. Not true that the larger the population, the larger the sample must be.