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MGTS2606 Contemporary Business Communication and Organisation

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How to write report recommendations

The recommendations section is a very important part of any business report as this is where you provide your suggestions for actions to solve the problem or issue that you have analysed and then presented in the preceding sections of your report. In the case of the MGTS2606 research report, your recommendations will be based on the following:

  • identification of the intercultural/intercultural communication problems in the case
  • your justification of selected on model/framework on culture and communication
Your analysis of the case, where you have applied the culture/communication theories or models to explain the problems you identified in the case The items in the dot points form, along with the introduction, the various sections of your report. They are all linked, and it is important to remember that your recommendations should be formulated and written into your report AFTER you have completed the identification of the problems in the case, reviewed the relevant literature on selected model, and analysed the problems in the case in light of the literature. The key thing to remember is that your recommendations should always be based on the analysis you have conducted and written about in the previous sections of your report, i.e. the recommendations that you put forward should be in response to the problems or issues that you identify and discuss in the previous sections of your report.

Effective recommendations should adhere to the following criteria:

Clarity and specificity – The reader needs to be clear about what you are recommending. Use clear and concise language and be specific; don’t try to confuse the reader with unnecessary jargon or technical language (this advice is true of all business writing but is particularly important when writing recommendations).
 
‘Actionability’ – The purpose of recommendations is to suggest actions to the reader to solve the particular problems or address the particular issues that have been discussed in the report. Make sure that you write your recommendations in language that makes clear what actions could be taken. The focus should be on what you are suggesting the reader should do to solve the problem/address the issue and your suggestions should be sensible and achievable.
 
Links to the analysis – It is vital that your recommendations flow logically to and link directly from your analysis and any conclusions you have made about the problem or issue you have identified in the case. Your recommendations need to fit as actions to be taken based on your findings and should be potential solutions to the problem or issue in the case.

Here is some advice on how to write and present recommendations:

  • Begin with a short statement that leads into the recommendations and persuades the reader to take your recommendations seriously
  • List your recommendations using a numbered format and provide justification
  • When thinking about how to order your list, present in order of importance (so thereader knows which one to attend to first) or the order in which you dealt with them inthe various sections of the case analysis in your report (if they are all of equal importance). If you have a long list, you can categorise your recommendations, e.g. recommendations for the client, recommendations for the marketer
  • Avoid long sentences and use concise language so that your recommendations are clear to the reader
  • Use action/imperative verbs that give the reader an instruction to do something, e.g. “select the right marketing strategy for your product”
  • If you think it is necessary and it adds further explanation of your recommendations, you can present a brief reason for the recommendation but do not include any new information, i.e. make sure your reasons come from the analysis/discussion section of your report.

MGTS2606 Contemporary Business Communication and Organisation

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