MGT604 Strategic Management
Task:
Learning Outcomes
1) Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts
2) Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk
Context:
The assessment of this subject supports students in developing their skills and knowledge in the foundational management topics that include external environmental assessment, problem diagnosis, strategy development, and the consideration of cultural and ethical contexts. It requires students to have a well-formed view of contemporary issues in various industries across Australia and overseas, and the ability to identify key issues governing the strategic options available to those firms. It additionally requires students to develop competencies in non-traditional, but increasingly important communications techniques such as video and audio presentation.
PowerPoint/Prezi slides are not to be used.
You will need to find ways of addressing the audience in a compelling manner, paying attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective and overall impact. Both members of the pair are required to spend approximately equal time on camera.
Presentation Questions:
Presentations should address the following questions, along with any other relevant points:
1. How has the organisation established a track record of success?
2. What is the organisation’s core value proposition, and which target market does it seek to address?
3. What threats have altered the strategic circumstances of the organisation?
4. What are the organisation’s prospects for the future?
5. What would you recommend management do to better address these threats?
