BFA745 Global Strategy and Leadership : Targeted Segment

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BFA745 Global Strategy and Leadership

Question

Answered

Task:

1 .Cover page
2. Executive Summary
3. Table of content
4. Introduction
a. Introduction to the selected scenario which was developed in assignment 1
b. Small introduction to the company
5. Identify the possible market segments that can be catered to by the firm.
a. It can be more than 1 segment.
b. Example: If you’re talking about solar energy in China, are you going to target the domestic segment or the industrial segment
6. Select one segment to target
7. Position the organization or the firm to the targeted segment. This is called “strategic positioning”. For this you should use Porter’s 3 generic strategy.
8. Develop two potential strategic options for the company (Using Ansoff’s matrix)
9. Select and justify one strategy for the company
10. Develop a meaningful value proposition which can be delivered through this strategy to the targeted segment. For this you must use “Value proposition canvas”
a. Is the company giving the customer an excellence service? Value for money? The best technology at an affordable price?
b. How does your product or service create value for the customer?

11.Use the marketing mix to show how the value proposition will be expressed to customers (With major focus on the promotion or the communication aspect of the marketing mix)
a. You can talk about all 7Ps but put a lot of focus on Promotion and communication
12. Conclusion
13.References
14. Appendices

Important Notes:

1. How do we communicate the value proposition that we develop and deliver through our strategy to our customer segments?
2. Reflect on the scenario that you have selected.
3. Be clear about the sector of renewable energy and the country or region
4. Select a firm that is operating in this market (in that industry and in that country)
5. Briefly reflect on the operations of that firm (What are they doing? Are they being a local company or multinational?)
6. Within the identified scenario (In the relevant renewable energy sector identify the customer segments that are present (Who are my customer?)
7. Develop a brief description of these customer segments
8. Identify one segment that the firm will target and serve (targeting)
9. Think of how you would position your firm to the segment identified to be targeted.

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