Question
You are the CEO of an organisation and have been given permission to design it as you thinkfit. In this essay, present a clear argument for the management practices you would employ. You should focus your discussion on one of the following management practices fromModule 3: Culture, Power, Communication or Innovation & Change. You should alsoconsider the type of organisation(s) in your response(eg. corporate, not-for-profit, start-up,government agency, etc.). In doing so, you will need to critique the practice(which means toanalyse the various approaches, benefits and limitations) drawing on your researchknowledge gained from this subject and contemporary, real life examples
Introduction
Communication, particularly on a corporate-organisational level, is integral in the distributionof tasks, knowledge and understanding for employees and business related discussions. It isdefined as the exchange of ideas, emotions, messages, stories and information throughdifferent discursive means. Managers employ key communication techniques in order toprovide fluidity in meaning and an open exchange of thoughts and ideas. Inclusively,employees also communicate to put forth ideas and to effectively collaborate with others.Rhetoric, which was first coined by Ancient Greek philosopher Aristotle, is made of use incommunication in order to persuade and as a way of parrhesia, by utilising three components;ethos, the character of the speaker; pathos, the emotional state of the hearer; logos, theargument itself. These are embedded in how we communicate both at an organisational leveland on a day-to-day basis, through the forms of verbal communication and throughnon-verbal communication, including imaging, propaganda and various more forms.
2. Communication channels and level of communications
As coordinated and controlled as a message may be, there will always be multipleinterpretations and meanings that can be derived from it. In the aim of full depth andunderstanding to those receiving the messaging, corporate level managers can use thecybernetics theory of communication, created by Wiener (Cybernetics: Control and Communication in the Animal and the Machine, 1948), which is the “studying of feedbackand other communication mechanisms in machines, living organisms and organisations”. Itentails the two mediums having a message transmitted and having feedback being sent backon that message. Organisational cybernetics, derived from Wiener’s cybernetics theory, wasdeveloped from both a theoretical and methodological point of view by Stafford Beer.
3. Behavioural and discolsure theory
4. Organisational communication and flow
A. Successful inter-organisational communication networks rely on managedcommunication in which two roles are especially important:○ Boundary spanner
B. Represents and communicates an organisation’s goals to itsenvironments and acquires information from the outside, which isnecessary for the organisation.
C. He or she has the ability to bridge the gap between inside and outside,ensuring the flow of information across boundaries.
