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BHO3435 Marketing Planning and Strategy

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BHO3435 Marketing Planning and Strategy

Question

Answered

Task :

Knowledge Questions

Question 1

1. Review Fusion Marketing’s Intellectual Property Policy and Fusion Wiki Policy available on canvas under additional resources.

For these two policies, explain their key features and objectives.  
(Approximately 100 words)

Question 2

Describe the use of each of the following digital strategy review methodologies.

a. Swot Analysis

b. Gap Analysis
 
c. Pestle Analysis

(Approximately 150 words)

Question 3

Research common engagement features of digital financial transaction systems and complete the comparison table below for at least three:
(approx. 150 words)

Engagement Feature

Purpose

Common Use

Benefits to Business

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 

Question 4

How does an organisation track transaction metrics and name two suitable technologies that can assist in this process? (approx. 150 words)

Question 5

How do you monitor and identify gaps in performance? And what adjustments could you make that are necessary? (approx. 100 words) 

Question 6

List and briefly describe the key components of a digital strategy.
(Approx. 200 words)

Question 7

There are many reasons why businesses wish to improve their digital engagement with customers and visitors. These reasons become the key observable and measurable criteria for success. Name at least three.

Question 8

To improve digital strategy, it is important to identify any barriers to streamlined transactions. List two (2) recommendations for actions.

Question 9

Explain how you can evaluate and report on the effectiveness of a digital strategy. (Approximately 50 words)

BHO3435 Marketing Planning and Strategy

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